How it works

From a message to a completed action.

A customer sends an ordinary sentence. Adjutant works out what they need, finds the answer in your systems, does the thing, and tells them it’s done. Here is what sits between those two moments.

The four layers

Talk → Understand → Know → Act

Your customer only ever sees the first one.

01 · Talk

WhatsApp

Adjutant runs on the WhatsApp Business Platform, on a number you own. Customers message it the way they message anyone else — no app to install, no portal, no password, no training.

If you already advertise a WhatsApp number, the behaviour you need already exists. We’re improving it, not creating it.

02 · Understand

Adjutant AI

The customer writes normally. Adjutant works out intent from the sentence and the conversation around it — what they’re asking, which of them they mean, and what still needs to be established before anything can happen.

No menu trees. No keywords. No “reply 1 for sales”. The software learns how to understand the customer rather than the other way round.

03 · Know

Your knowledge

Products, services, prices, policies, opening hours, documentation, procedures and customer records — whatever you decide Adjutant is allowed to use.

This is the difference between a confident guess and a correct answer. Adjutant answers from what you gave it, and says so when it doesn’t know.

04 · Act

Your tools

Knowing something and doing something are different capabilities. Adjutant connects to the systems that run the business — bookings, CRM, inventory, support, accounting, payments, your own APIs — as tools it can use.

You define which tools exist and what each one is permitted to do. Adjutant decides when to use them.

One request, end to end

“Can you resend my invoice from March?”

Eight seconds of work, and about eight steps. The customer sees one reply.

01

Identify who is asking

Match the WhatsApp number to a customer record, so “my invoice” means something specific.

02

Establish what they mean

Which March, which account, and whether more than one invoice fits. If it’s ambiguous, Adjutant asks rather than guesses.

03

Check what’s permitted

Documents belong to an account. Adjutant only retrieves what this customer is entitled to receive.

04

Use the right tool

Query the accounting system for that invoice, and retrieve the document itself.

05

Answer, and act

Send the PDF into the conversation with a short, plain reply. No links to a portal, no “please hold”.

06

Record what happened

The conversation, the actions taken and their results are logged, so the whole exchange is reviewable later.

Cape Fabrication Illustrative
CustomerHi — can you resend my invoice from March?
AdjutantOf course. I have two for March: INV-2291 on the 4th and INV-2318 on the 22nd. Which one, or both?
CustomerBoth please
AdjutantHere they are. Both are settled, so there’s nothing outstanding on the account.
Behind the conversation
customer.identifymatched
invoice.search2 found
document.fetch2 pdf
account.balancer0.00
document.sendsent
Connecting

Connect the tools you already use.

You don’t replace anything. Your booking system stays your booking system.

Adjutant reaches your systems through their APIs, and gives each connection a narrow, explicit job: availability.check, booking.update, invoice.fetch. That is what makes its behaviour reviewable — every action is a named capability you agreed to, not an open door into your database.

Where a system has no usable API, we say so early rather than promising an integration that will not hold up.

Typically connected
  • Booking & scheduling
  • CRM
  • Inventory & stock
  • Orders & fulfilment
  • Accounting & invoicing
  • Help desk & ticketing
  • Payment providers
  • Document storage
  • Internal APIs
  • Custom workflows

Knowledge can also come from what you already have written down — price lists, policies, product documentation, procedures and FAQs.

Getting started

What a pilot looks like.

We onboard a small number of businesses at a time. Every pilot starts narrow, on the requests you actually receive most.

01

Look at the messages

We go through what your customers actually ask, and where your staff go to answer it.

02

Pick the first jobs

Two or three high-volume requests. Enough to matter, small enough to get right.

03

Connect and constrain

Wire the systems those jobs need, set what requires approval, and agree the handoff rules.

04

Run it, then widen

Watch real conversations, correct what it gets wrong, and add capabilities once it has earned them.